30characters

30characters is presented as a Google Ads management tool aimed at PPC professionals, including in-house teams, freelancers, and agencies. Its campaign builder takes a chosen strategy and a client's website and produces a campaign with keyword research, structure, headlines, and descriptions, which can be reviewed and exported to Google Ads Editor. Playbooks let users set language rules, keyword strategy, and campaign defaults to apply across builds and accounts. The site also lists a negative keyword monitor that scans selected campaigns and lets users apply chosen negative keywords, and budget pacing alerts that check campaign spend against set thresholds. The page states the company is an approved Google Ads API Partner, that the app is read-only until the user confirms writes, and that it is trusted by 2,000+ Google Ads pros. A free tools section and a 14-day free trial are also mentioned.

Key features

• Campaign Builder that builds full Google Ads campaigns from a client's website, including keyword research, structure, headlines, and descriptions
• Presets for multi-location, product, competitor, or problem/solution campaigns
• Playbooks for setting language rules, keyword strategy, and campaign defaults
• Review and refinement of generated keywords, headlines, and descriptions
• Export to Google Ads Editor
• AI Google Ads Generator for headlines, descriptions, and more
• Negative Keyword Audits and monitoring of selected campaigns with configurable scan frequency
• Budget Pacing Alerts that track spend against targets and alert on over or under spending
• Connection to Google Ads accounts via Google Ads API Partner integration, read-only until user confirmation
• Multi-language generation and ad translation (Core plan)
• Support for RSA, PMAX, and Demand Gen campaigns (Core plan)
• Connection to MCC accounts (Pro and Agency plans)

Best suited for

• PPC managers handling multiple client accounts
• Agencies and teams managing Google Ads
• Freelance Google Ads specialists
• In-house marketing teams running Google Ads
• Advertisers looking to reduce time spent on campaign setup and search term cleanup

Pricing

Core: $29/month billed yearly ($34/month billed monthly); Pro: $59/month billed yearly ($71/month billed monthly); Agency: contact sales (Let's Talk / Book a Demo). A 14-day free trial is offered.