ad:personam

ad:personam is a self-serve demand-side platform positioned for web agencies and small businesses. Users can sign up and use Planning Mode for free, including an AI Media Planner, Forecast tool, and Domain Query and Discovery, before subscribing. Starter plans begin at €149/month and Pro at €299/month, both with a 30-day free trial. The page states it is powered by the Adform DSP and offers access to 330+ inventory sources across 30+ ad exchanges, with no minimum ad spend and no agency fees.

Key features

• Planning Mode with AI Media Planner, Forecast tool, and Domain Query and Discovery
• AI Banner Generator that creates IAB-size web banners from a website URL and text prompt
• No minimum ad spend
• Self-serve dashboard for creating, targeting, launching, and optimising campaigns
• AI-powered reporting with Insight Agent, AI Reports, and Query Agent
• Audience targeting with Lotame segments, Semasio contextual targeting, and Digiseg IAB segments
• Multi-format creative uploads including static banners, HTML5, video, VAST/VPAID, audio, native, and third-party tags
• Brand safety filtering by IAB content categories and ads.txt-compliant inventory
• PMP and curated deals access
• Domain allowlists and blocklists with bid multipliers
• Universal Pixel and conversion tracking
• Geo and hyperlocal targeting, including GPS radius targeting
• Looker Studio integration
• Stripe payments with automated refunds for underdelivery
• Knowledge base and support

Best suited for

• Web agencies
• Small businesses
• Startups
• Marketers planning and launching programmatic display, video, CTV, or audio campaigns

Pricing

Planning Mode is free (€0/month). Starter is €149/month and Pro is €299/month, each with a 30-day free trial.