B2Metric

B2Metric describes itself as an AI-native predictive customer data platform and agentic marketing platform. According to the page, it unifies data into Customer 360 profiles, uses AutoML for predictions such as churn, customer lifetime value (CLTV), and next best offer, and supports journey orchestration across WhatsApp, SMS, Email and Push. The page lists modules including Flowly for journey orchestration, AI Decisioning Studio for next best action, SignalOne for server-side tracking and attribution, and Asky for natural-language analytics. It also lists segmentation, RFM analysis, funnels, retention, campaign management, an AutoML studio, and SDKs for web, iOS and Android. The page states integrations with tools such as Google BigQuery, AWS, Google Analytics, Zoho, MailChimp, Google Ads, Facebook Ads and Slack, and claims ISO 27001 and SOC 2 certification. Customer examples cited include Türk Telekom, Aktif Bank, İşCep (İş Bankası), BKT and GAIN, with reported results such as churn reduction and campaign efficiency gains.

Key features

• Customer data platform with unified customer profiles
• Churn prediction using no-code AutoML models
• Customer lifetime value (CLTV) modeling
• AutoML Studio for data preparation, feature engineering, algorithm selection and tuning
• Journey orchestration (Flowly) with drag-and-drop journeys across WhatsApp, SMS, Email and Push
• AI Decisioning Studio for next best offer, product and channel
• Server-side tracking and attribution (SignalOne)
• Natural-language analytics via Asky
• Anomaly detection
• Segmentation and RFM analysis
• Funnel, flow, retention and audience tracking analytics
• Campaign management with A/B testing
• Web, iOS and Android SDKs
• Integrations with 50+ connectors per the Resources menu

Best suited for

• Enterprises in banking, fintech, telecom, insurance, automotive, retail and media, per the FAQ
• Ecommerce teams looking to predict, personalize and convert shoppers
• Marketing teams running retention and churn-reduction campaigns
• Teams wanting to query customer data in plain language
• Businesses seeking server-side tracking for ad ROAS optimization

Pricing

Not stated on the website