Bazaarvoice Creator Marketing

Bazaarvoice Creator Marketing is presented as a full-service creator solution that pairs influencer reach with polished visual user-generated content to build social buzz. The page says it can run alone or alongside a sampling campaign, with in-house creator marketing strategists managing sourcing, briefs, negotiations, and content revisions. It emphasizes nano and micro creators who produce high-aesthetic content, upfront usage rights for repurposing assets across paid and social channels, and tracking and reporting on creator engagement rate and reach, as described in a customer testimonial from a marketing manager at L'Occitane.

Key features

• Targeted creator sourcing based on campaign goals, with creators vetted and hand-picked from the Bazaarvoice network
• Full-service management by dedicated in-house strategists handling creative briefs, communications, negotiations, and content revisions
• Upfront usage rights so creator assets can be repurposed across paid and social channels
• Option to add creator content onto sampling campaigns to reach broader audiences
• Insights on creators and tracking and reporting capabilities, including engagement rate and reach

Best suited for

• Brands seeking high-quality visual and video content from creators
• Brands that want creator campaigns managed with low internal resource requirements
• Brands running sampling campaigns that want to boost social awareness and review volume
• Brands aiming to drive consumer discovery and e-commerce sales through creator content

Pricing

Not stated on the website