
Better Analyst
Better Analyst (formerly Formula Bot) is an AI data analyst that connects to files, spreadsheets, analytics, ad platforms, and databases so users can ask questions in plain English, build dashboards and reports, and schedule refreshes and alerts.
About Better Analyst
Better Analyst
Better Analyst is presented as an all-in-one analytics app. Users connect data sources such as Google Analytics 4, Google Sheets, files, and databases or warehouses, then ask questions in plain English to get written analysis with charts. Answers show the SQL or Python behind them. Users can turn analyses into dashboards with filters and brand kits, schedule recurring tasks that rerun on fresh data and send summaries by email or Slack, run Data Flows that deliver cleaned data to Google Sheets or a warehouse on a schedule, and set metric alerts delivered by email or Slack. The page also describes embedded analytics for customer-facing products, enterprise controls such as SSO, SCIM, per-member data access, audit logs, and US-based encrypted storage. It states that the product is built for individuals and growing businesses without requiring an analytics team. Pricing is available in tiers: Starter, Max, and Business, plus custom plans for volume pricing or annual contracts.
Key features
- Conversational analytics with plain-English questions and charts
- Shows the SQL or Python behind each answer
- Dashboards with filters, date ranges, and brand kit styling
- Data Flows that refresh and deliver data to Google Sheets or a warehouse on a schedule
- Metric alerts by email or Slack, with a 90-day backtest preview
- Scheduled tasks and reports sent by email or Slack
- Embedded analytics with branded AI chat and read-only dashboards
- Data enrichment that adds AI columns to classify, extract, translate, or score rows
- PDF to Excel conversion
- Presentations generated from analyses with charts and speaker notes
- Projects to organize chats, dashboards, Data Flows, and alerts per client or team
- Single sign-on with SAML and SCIM provisioning on the Business plan
- Audit log of sign-ins, role changes, data access, shares, and exports
- Data stored on AWS in the United States and encrypted in transit and at rest
Best suited for
- Individuals who want analyst-style work without learning SQL, Python, or a BI platform
- Small businesses combining sales, marketing, finance, and operations data
- Growing teams standardizing metrics and recurring reports
- Agencies managing separate client work
- Marketing teams, ecommerce, finance and accounting, and operations teams
Pricing
Starter at $20 per month (discounted first month $10), Max at $40 per user per month (discounted first month $20), and Business at $80 per user per month (discounted first month $40). Annual billing and custom plans for volume pricing or annual contracts are also mentioned. Cancel anytime, with payments processed by Stripe.
Discussion
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