By the Numbers

By the Numbers is a Shopify app that positions itself as a replacement for multiple reporting dashboards. It imports full Shopify order history on install and offers 70+ reports covering sales, profit, customers, products, and marketing. Copilot writes a weekly Pulse briefing in plain English describing what changed, why, and up to three recommended next steps. The app includes an RFM loyalty matrix that sorts customers into seven groups, cohort analysis, customer lifetime value and retention reports, and AI or rule-based segmentation. Segments can be synced to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. It also includes das Pixel, a server-side conversion tracking feature for Meta, Google, TikTok, and Reddit, plus sales forecasting and goal-setting, advertising ROI tracking, and a Copilot feature for answers from store data. The page states it is installed on 2,500+ Shopify stores and has a 5.0 rating from 81 reviews on the Shopify App Store, with a 60-second install and a 14-day free trial.

Key features

• Pulse: AI-written weekly briefings on what changed and why, with recommended next steps
• Copilot answers from store data
• 70+ reports covering sales, profit, customers, products, and marketing
• RFM loyalty matrix with a 12-cell recency and frequency grid sorted into seven loyalty groups
• Cohort analysis showing retention by acquisition cohort
• Customer reports covering lifetime value, repeat rate, and retention
• AI segmentation or rule-based segments with 75+ filters
• Segment sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads
• das Pixel server-side conversion tracking for Meta, Google, TikTok, and Reddit
• Sales forecasts and targets
• Advertising and ROI reporting across connected ad platforms
• Automatic full order history import on Shopify install

Best suited for

• Shopify store operators who want consolidated reporting in one dashboard
• Teams that want to identify at-risk or loyal customers and sync segments to email and ad platforms
• Shopify Plus and DTC brands tracking retention, repeat purchases, and ad performance
• Agencies managing multiple Shopify stores, per the page's Solutions section

Pricing

From $19/mo