Filmora Video Editor

Filmora, developed by Wondershare, is presented on its page as Filmora 16, an AI-assisted video editor for creators who want to move from footage or ideas to a finished video. The page describes a connected workflow covering organizing footage with AI Media Analysis, multi-track timeline editing with camera tracking and keyframes, picture cleanup and enhancement, color correction and grading with Color Mask, voiceovers and audio cleanup, AI subtitle generation, motion and compositing, 360° video reframing, AI video generation and AI Extend, and multi-version delivery including direct YouTube export. It states it offers over 2.9 million built-in creative assets. The page says the software is designed for beginners as well as professionals. Free use is available with a Filmora watermark on exports; paid plans remove the watermark. Specific prices are not listed on this page beyond a link to pricing and plans.

Key features

• AI Media Analysis to identify people, scenes, actions, speech, and key moments and generate tags and summaries
• Screen recorder capturing screen, camera, microphones, and system audio
• Timeline editor with rough-cut tools, text-based editing, and trimming
• Keyframes, curves, Camera Tracking, dual timelines, and Pen Tool motion paths
• Picture cleanup including clarity enhancement, stabilization, noise reduction, and lighting adjustment
• Color correction and grading with Color Mask, HSL, curves, and color wheels
• AI voice tools including voiceover generation from text, speech enhancement, and background noise reduction
• AI Subtitle Generator with transcription, suggested corrections, and dedicated subtitle tracks
• Mask and blend compositing and motion tools
• 360° video reframing with viewing angle and perspective keyframes
• AI video generation from text, images, or audio, and AI Extend for clips
• Multi-version delivery for different aspect ratios and destinations, and XML timeline import/export
• Over 2.9 million creative assets including templates, effects, titles, transitions, music, stock media, filters and LUTs, stickers, and plugins
• Export in formats including MP4, MOV, AVI, MKV, and MPEG, with YouTube Upload mode and Social Video Planner

Best suited for

• YouTube and social media creators
• Marketing and business teams producing product, promo, and presentation videos
• Educators creating tutorials and training videos
• Beginners and enthusiasts seeking easy editing
• Creators wanting AI-assisted editing and generation

Pricing

Free to download and use with a Filmora watermark on exports; paid plans remove the watermark. Specific paid plan prices are not stated on the website.