Flowpoint

Flowpoint is licensed software (not SaaS) for website analytics that is deployed inside the customer's own environment. Users can ask an AI agent in plain English, through a built-in dashboard UI or an MCP server connected to clients such as Claude or Cursor, to build interactive dashboards, funnels, and reports. The page states that analytics are collected, stored, and processed entirely within the customer's infrastructure, and that the customer can choose a local model or a cloud model such as Claude for the AI layer. The page also states compliance with GDPR, UK DPA 2018, and internal data-residency policies is built in. Setup involves licensing and deploying Flowpoint, adding a tracking line to the site, and connecting a UI or MCP client.

Key features

• On-premise deployment inside the customer's own environment
• AI agent that builds interactive dashboards from plain-English requests
• Built-in dashboard UI
• Built-in MCP server compatible with Claude, Claude Code, Cursor, or any MCP-compatible client
• Choice of local model or cloud model (such as Claude) for the AI agent
• Real-time data for visitors, sessions, events, and conversions
• Custom filters by device, browser, country, UTM source, and more
• Conversion funnels to identify drop-off points
• PDF export of reports for stakeholders
• Iterative refinement of dashboards through chat

Best suited for

• Teams that need on-premise control and privacy for website analytics
• Organizations with data-residency or GDPR compliance requirements
• Teams that want to query analytics from Claude, Cursor, or other MCP clients
• Stakeholders who need dashboards and reports without writing SQL or code

Pricing

Not stated on the website