
Frase
Frase is a content operating system for AI search that researches, writes, optimizes, publishes, and monitors content to rank on Google and get cited by AI tools.
About Frase
Frase
Frase positions itself as an end-to-end platform covering SEO, GEO, and AEO in one loop. According to the page, it audits sites, produces research and opportunity reports, drafts content in a brand voice, publishes to connected CMS platforms or its own FraseCMS, and monitors rankings and AI mentions daily via Content Guard and AI Visibility. Users approve changes through a review queue, and autonomy settings control how much publishing happens without approval. The page cites a 4.8/5 rating across 500+ reviews on G2 and Capterra and offers a 7-day free trial with no credit card required.
Key features
- Site audit that scores pages for search and AI readiness and produces a prioritized Fix Pack
- SEO research and topic clusters tied to content briefs
- Opportunity report combining search data, competitor gaps, and visitor questions
- AI agent drafting in a learned or manually set brand voice, with a review queue before publishing
- Content optimization and GEO optimization scoring for Google and AI answers
- AI Visibility tracking of mentions across ChatGPT, Perplexity, Claude, Gemini, and Google AI
- Content Guard monitoring of rankings and traffic decay with drafted revisions
- Publishing to WordPress, Webflow, Sanity, and Wix, or hosting on FraseCMS
- Frase Answers widget that captures questions visitors ask on a site
- Multilingual content writing in 70+ languages
- MCP server, CLI, and API for running Frase from other AI tools
- Configurable autonomy per content type from manual review to automatic publishing
- Backlink gap finding and outreach drafting
Best suited for
- Content marketers
- SEO teams
- Agencies managing multiple client sites
- Enterprise teams
- Growth marketers tracking AI search visibility
Pricing
Plans open at $39/mo on yearly billing or $49 month to month for one site and one person. Professional is $103/mo yearly or $129 monthly. Enterprise is available by contacting sales. A 7-day free trial is offered with no credit card required.
Discussion
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