Icon The Agency

Icon, Inc. offers The Agency, a done-for-you creative service for paid and organic social ads. According to the page, Icon finds creators, ships products to them, curates ad formats, writes scripts, coaches creators, and edits videos. The page describes the offer as 6 human UGC ads filmed and edited for $1000 with no AI, delivered in 12-16 days after the product arrives. Customers can review 6 scripts before paying, and the page states a 100% money-back guarantee and unlimited human revisions. The page also describes a Creative Director who is available to discuss briefs, a curated library of 18 ad formats, the Admaker 2.0 software, and a partner program that pays $1000 plus 20% revshare for posting about Icon.

Key features

• 6 human UGC ads filmed and edited for $1000 with no AI
• Creator sourcing and product shipping to creators
• Scriptwriting: 6 scripts reviewed before payment, or bring your own scripts
• Dedicated Creative Director with live brief call and shared Slack channel
• Curated library of 18 ad formats such as skits, street interviews, and product demos
• Human video editing with graphics, captions, and sound
• Unlimited human revisions
• Full usage rights to final ads, raw footage, and B-roll
• 100% money-back guarantee
• Admaker 2.0 software for tracking progress, reviewing, launching, and analyzing ads, and rebooking creators
• Creator whitelisting and Ad Manager uploading listed in comparison table

Best suited for

• Brands wanting human-made UGC-style social video ads
• Teams that want done-for-you creative production without an in-house video team
• Paid and organic social advertising
• Brands that want to review scripts before paying

Pricing

6 Human UGC ads for $1000 ($0 today, $1000 per month after 3 days). Dedicated Creative Director and Agency Whitelabel are listed as custom or volume pricing.