
MagicSet
MagicSet is a cold email platform that writes, sends, and follows up on 1:1 personalized emails, verifies every recipient address before sending, and tracks replies and bounces to deals in a built-in CRM.
About MagicSet
MagicSet
MagicSet positions itself as a personalized cold email tool aimed at reaching the primary inbox and booking meetings. According to the page, AI-generated personalization lines are pre-computed and cached before a campaign runs so users can review and edit them, automated follow-ups and drip sequences are supported, every recipient is verified (syntax, live MX lookup, disposable-domain and role-account checks) before the first send, and incoming replies and bounces are processed so that replies end the sequence and advance the deal while hard bounces suppress the contact. The page states a built-in CRM with no integration required, no per-seat fees, and pricing of $0.01 per email with volume packages at $0.008. Warm-up sends and replies are stated as free, and failed sends are refunded. New accounts receive 100 free emails with no card required.
Key features
- 1:1 AI-powered personalization with pre-computed, cached inserts that can be read and edited before the campaign runs
- Ability to edit the prompt and re-run generated personalization
- Automated follow-ups and drip campaign sequences
- Pre-send recipient verification including syntax, live MX lookup, disposable-domain and role-account checks
- Verdict caching for 30 days across the platform
- Reply and bounce handling over MX, threaded to the original send
- Replies end the sequence and advance the deal; hard bounces suppress the contact
- Built-in CRM with no integration required
- Free warm-up sends and replies
- Automatic refund of credit when a send permanently fails
- No seat fees and free team additions
Best suited for
- B2B sales teams running cold email outreach
- Teams wanting personalized rather than template-based or spintax-style emails
- Small to large teams that want per-email pricing without seat or subscription fees
- Users who want replies and bounces tracked to deals in one system
Pricing
$0.01 per email sent, with volume packages reducing it to $0.008; 100 free emails to start with no card required
Discussion
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