Marpipe

According to the page, Marpipe is an operating system for catalog ads (dynamic product ads). It offers catalog creative enrichment so catalog ads look like brand creative, product-level video generation, generative AI catalog tools, SKU optimization that filters out poor performers, and feed management to organize product feeds and launch product ads across channels. The page states it works with ads, commerce, and client platforms, reports use by over 7,000 marketers, and lists a free Feed Auditor tool, case studies, a DPA academy, a glossary, and an affiliate program. The page also mentions a Meta partnership announcement to subsidize the cost of Marpipe for qualified brands, and that users can start for free and book a demo. Performance claims on the page include an average ~20% lift in catalog ads based on in-platform attribution across 650+ connected ad accounts.

Key features

• Catalog Creative: enriches catalog ads so they look like real ad creative
• Product Level Video: turns SKUs into video
• Generative Catalogs: applies AI models to catalog creative, including VideoAI, ImageAI, and TextAI
• SKU Optimization: automatically filters out the worst performing products
• Feed Management: organizes product feeds and launches product ads across channels
• Free Product Feed Audit tool (Feed Auditor)
• Dynamic fields such as realtime social proof, countdown clocks, inventory countdown, BNPL price, price strikethrough, and % off

Best suited for

• Ecommerce brands running catalog or dynamic product ads
• Performance marketers and agencies managing product catalog ads
• Brands seeking to improve catalog ad creative and performance on Meta, Snap, Pinterest, and other channels

Pricing

Not stated on the website