
OtterlyAI
OtterlyAI is an AI search monitoring and optimization platform that tracks how a brand and its website appear and get cited across AI search engines such as ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, and Claude.
About OtterlyAI
OtterlyAI
OtterlyAI helps marketing teams see where their brand shows up in AI-generated search answers. Users define conversational search prompts, and the platform runs them across multiple AI engines to identify brand mentions, website citations, and competitor visibility. The page describes brand coverage and average position reports, competitor benchmarking, share of AI voice, and content tools including a content audit, crawlability checks, and GEO recommendations. The site also describes a public API, a free trial, and use by agencies and marketing teams. Recognition cited on the page includes a Gartner Cool Vendor designation in AI in Marketing for 2025 and G2 and OMR ratings. The FAQ states pricing starts at $29/month, while the free trial is described inconsistently as 7 days in one place and 14 days in another.
Key features
- AI prompt research to uncover prompts and topics driving AI-generated answers
- AI search analytics across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude
- Brand profiling and brand mention tracking against competitors
- Website citation monitoring
- Content audit with crawlability checks and content briefs
- GEO optimization recommendations
- Brand coverage and average brand position reports
- Public API for programmatic access to brand reports, prompts, citations, and workspace data
- Filters by engine, country, and funnel stage (branded, non-branded, top-of-funnel, bottom-of-funnel)
- Alerts when brand mentions change
Best suited for
- Marketing teams tracking brand visibility in AI search
- Digital marketing agencies managing GEO services for clients
- SEO and content teams optimizing for AI search citations
- Small businesses and solopreneurs monitoring AI search mentions
Pricing
Pricing starts at $29/month according to the FAQ; a free trial is offered. Full pricing tiers are not detailed on the page.
Discussion
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