Press Hook

Press Hook is a PR platform built for physical product brands in categories such as beauty, food and beverage, wellness, home goods, fashion, kids and parenting, pets, and sports and outdoor. The page says brands can build a journalist-ready press kit in a few minutes, get matched with journalists who post Source Requests for products like theirs, and track press kit engagement, samples, and coverage from one dashboard. The page states 2,686 approved journalists from 1,381 publications are on the platform and reports 10,503 placements landed. Press Hook says it is not for pre-revenue brands, one-time press release blasts, service businesses, or political, religious, or weapon companies. Pricing starts from $49/mo for the Basic plan, with Premium described as a 6-month plan or 3 months at $1,999 a month to start. The page also states that no guarantee of placement is offered.

Key features

• Journalist-ready press kit builder with brand story, product photos, and talking points
• Source Requests from journalists looking for specific product types, with one-click responses
• Dashboard for tracking press kit views, samples, pitches, replies, and coverage in real time
• AI-drafted pitches trained on high-converting pitches on the platform
• Proactive plan where brands pitch journalists covering their category
• Premium plan where Press Hook publicists pitch journalists on the brand's behalf

Best suited for

• Physical product brands in beauty, food and beverage, wellness, home goods, fashion, kids and parenting, pets, and sports and outdoor
• Brands seeking press coverage without a PR agency or publicist experience
• Brands that want to track press outreach in one place

Pricing

Starting from $49/mo for the Basic plan; Premium runs on a 6-month plan or 3 months at $1,999 a month to start. Basic and Proactive are month to month.