PropFlo

PropFlo is a real estate-specific CRM platform aimed at real estate developers, agents and channel partners. The page describes it as an integrated, all-in-one system covering the customer journey from initial enquiry to possession, with modules for sales management, marketing automation, lead management, omnichannel communication, channel partner management, inventory management, post-sales management, reports and dashboards, a mobile app, a customer portal, and AI features. The page states it offers built-in WhatsApp integration, integrations with real estate portals, social media channels and IVR telephony such as Mcube and Knowlarity, dedicated mobile apps for Android and iOS, customer support via email, phone and live chat, and setup within 48 hours. Some AI features (AI Data Analyst, AI ad copy writer) are marked as coming soon. Pricing is not described on the page; prospects are directed to book a demo.

Key features

• Lead management with tagging, scoring, assignment rules, segmentation and lead capture from multiple channels
• Sales management with pipeline customization, site visit management, cost sheet generation and inventory availability/booking/blocking
• Marketing automation including automated lead capture and nurturing, WhatsApp marketing, bulk messaging and workflow automation
• Omnichannel communication across email, WhatsApp, customer portal and telephony with logs and email tracking
• Post-sales management including booking, payment and milestone/collection management, demand notes, checklists, handover and AOS/sale deed generation
• Inventory management with real-time tracking, grid and list views, bulk import, interactive dashboards and parking allocation rules
• Channel partner management for agents and partners, including lead conflict handling
• AI features including AI sales assistant, AI content writer, AI web bot for 24x7 website engagement, and automated lead scoring
• Reports and dashboards with custom reports
• Mobile app for Android and iOS with access to leads, deals, tasks and follow-ups
• Customer portal for accessing property investment details
• Integrations with real estate portals, social media channels and IVR telephony

Best suited for

• Real estate developers managing projects, leads and bookings
• Channel partners and sales teams managing agents and brokers
• Real estate agents handling leads and follow-ups
• Post-sales teams handling payments, demand notes and handover documentation

Pricing

Not stated on the website