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Simplified

Simplified is an agentic marketing platform where teams brief the Riley AI agent or connect external agents such as Claude, Codex, or Cursor to plan, create, approve, publish, and report on marketing work. Nothing goes live until approved unless auto-publish is turned on for a workflow.

ProductivityMarketingContent creationAI agentsAgency toolsVideo editingSocial media management

About Simplified

Simplified

Simplified is a marketing workspace built for marketing teams and agencies. Its Riley agent reads a Brand Kit (colors, fonts, voice, products, approved examples), plans campaigns, creates assets such as carousels, videos, captions, emails, and articles, queues them for approval, schedules or publishes across connected channels, and reports results. Work is queued as drafts by default and auto-publish is opt-in per workflow. Teams can connect their own agents via MCP server, CLI, or API, and agencies can run separate client workspaces with client review links, shared calendars, and monthly reports. The page cites 15M+ users and ratings of 4.6 on G2, 4.6 on Trustpilot, and 4.7 on Capterra, and states connections to 3,000+ apps.

Key features

  • Riley AI agent that plans, creates, approves, and publishes social content from a brief
  • Brand Kit holding colors, fonts, voice, products, and approved examples
  • Creative suite with AI writer, AI image generator, AI photo editor
  • Video suite including AI video generator, video editor, subtitle generator, short clips, and background remover
  • Social suite with post scheduler, analytics, social inbox, link in bio, and client approvals
  • Work management and project management
  • Workflows and automations that run on a schedule
  • Agent Builder and Agent Studio for building recurring agents
  • MCP server, CLI, and API for connecting external agents
  • Integrations with social accounts, ad platforms, CMS, Slack, Notion, Google Drive, and more (3,000+ apps per the page)
  • Client review links with approve or request changes, shared calendars, and roles per workspace for agencies
  • Ad creative generation with spending requiring approval
  • Monthly and performance reports in the client's brand

Best suited for

  • Marketing teams running recurring social content
  • Dental, med spa, and healthcare clinics
  • Small businesses and local services
  • B2B SaaS founders and lean marketing teams
  • Retail and ecommerce brands
  • Marketing agencies managing multiple clients
  • Enterprises needing permissions and control

Pricing

Not stated on the website

AI agentsMarketing automationAI marketingSocial media schedulingMCPVideo editingContent creationAgency toolsBrand managementApprovals

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