Toffu AI

Toffu AI is presented as an AI paid media agent for agencies. According to the page, it connects to 50+ ad and analytics platforms and handles repetitive work such as ad account audits, budget shifts, and weekly client reports, so media buyers can manage more accounts. The page lists supported ad platforms including Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, X, Pinterest, Amazon, DV360, Taboola, Outbrain, and ChatGPT Ads. It describes ready-made playbooks for ad audits, budget reallocation, creative testing, and competitor ad monitoring, and states that it pulls live data from accounts. The page also mentions a single workspace for managing multiple client accounts, branded client reports on schedule, per-client data separation, SOC 2 Type II and GDPR compliance, SSO, audit logs, RBAC, a Slack integration, an always-on monitoring mode that asks on Slack or email before fixing issues, and access to Toffu specialists for tasks it cannot finish. The page states it never uses customer data to train AI models. Pricing details are referenced via plans (Growth, Agency, Enterprise) but specific prices are not stated on the page.

Key features

• Connects to 50+ ad and analytics platforms
• Ad account audits with prioritized list and projected savings
• Budget shifts and budget reallocation playbook
• Creative performance review ranking winners and fatigued assets
• Competitor ad monitoring
• Multi-client workspace with switching without logging out
• Scheduled branded client reports delivered by email
• Per-client data separation
• SOC 2 Type II and GDPR compliance
• SSO, audit logs, RBAC, and access controls
• Slack integration
• Always-on monitoring that asks for approval via Slack or email before fixing issues
• Human specialist handoff within the same chat
• Nothing goes live without approval
• Data is not used to train AI models

Best suited for

• Marketing and media agencies managing multiple client ad accounts
• Media buyers handling more accounts
• Enterprise teams needing SSO and audit logs

Pricing

Not stated on the website