Winch

Winch is an App Store optimization (ASO) tool for macOS that covers both the App Store and Google Play. According to the page, it tracks keywords across 175 countries, scores and drafts store listings (name, subtitle, keywords) in every language, produces captioned store art in the sizes both stores take, and sorts app reviews into themes with daily updates. An in-app agent can be asked in plain language to run searches, check ranks, draft listings and plan new apps, and it can also be used as an MCP server with Claude Code, Codex, Cursor and other clients. The page states that Winch has no model of its own and uses AI through tools the user already pays for, such as Claude Code, Codex, OpenCode, Ollama or OpenRouter. It says nothing is written to the stores without the user's confirmation, and that data stays on the user's Mac with no telemetry or tracking. Connecting App Store Connect or Play Console is optional and adds the user's own listings, reviews and store analytics. Windows is not supported yet.

Key features

• Keyword tracking across 175 countries on the App Store and Google Play
• Keyword board showing rank trends, reach, difficulty and suggested next actions
• Competitor tracking, including apps ranking above yours on your own searches
• Listing optimization that scores several name, subtitle and keyword options against today's listing
• Localization of store listings into every language a store reads
• Store art: captioned screenshots drawn in every size both stores accept
• Review sorting into themes, daily review reads, and drafted replies posted only after confirmation
• Optional GitHub and Slack notifications for review themes
• In-app agent that can be asked in plain words to run searches and draft listings
• MCP server with 84 tools for Claude Code, Codex, Cursor and other clients
• Command-line option for asking questions (Winch --ask)
• Before-and-after analytics using Apple's and Google's own numbers
• Launch planner for checking names and keywords before an app exists
• Monday briefing summarizing rank changes, reviews and rival activity
• Local data storage on the Mac with no telemetry or account required

Best suited for

• Mobile app developers managing App Store and Google Play listings
• Teams localizing app store listings into multiple languages
• Indie developers who want keyword and competitor tracking without a separate AI subscription
• Product teams triaging app reviews and sharing themes in GitHub or Slack

Pricing

$69 one-time license (first 100 licenses), then $89. Free trial for one day with everything, once per Mac, no key or card needed.