AmpUp

AmpUp describes itself as an AI sales coaching and execution platform. Its listed execution loop is Record, Analyze, Coach, Practice. The Call Recorder joins meetings across dialer, video, and phone to create structured transcripts. Sales Brain analyzes what is winning and costing revenue, Atlas delivers prep and coaching before and after meetings, and Skill Lab provides practice on current objections. The site lists integrations with Gong, Salesforce, HubSpot, and Calendar, and says it works inside tools reps already use. Stated security points include SOC 2 Type II certification, encryption in transit and at rest, PII redaction before analysis, and no customer data used to train external models. The site reports 6.8x stage progression, 30% revenue uplift, and 100% coaching coverage, based on analysis of 12,000 sales calls across 23 organizations. Industry-specific versions are described for aerospace and defense, home services, and wealth management.

Key features

• Call Recorder that automatically joins meetings across dialer, video, and phone and creates structured transcripts
• Sales Brain that identifies winning and costly behaviors
• Atlas that delivers prep and coaching before and after meetings
• Skill Lab for roleplay practice on real objections
• Notetaker for capturing calls
• Courses built from a company's own calls and materials
• Integrations with Gong, Salesforce, HubSpot, and Calendar
• Behavioral deal signals layered onto existing CRM and forecast
• Impact calculator for estimating revenue and time-saving value
• SOC 2 Type II certification, encryption in transit and at rest, and PII redaction before analysis

Best suited for

• Account executives seeking prep and coaching before and after calls
• Sales managers and CRO or VP Sales teams looking to coach reps at scale
• Revenue operations teams wanting behavioral deal signals
• Sales enablement and onboarding teams
• Sales development reps needing practice with customers
• Instructional designers building training from existing materials

Pricing

Not stated on the website