Second Nature

Second Nature is an AI role play training platform for sales and other customer-facing teams. According to the page, it provides a virtual pitch partner that uses conversational AI to hold discussions with sales reps, scores them, and helps them improve on their own. The site offers ready-made and build-your-own role plays for discovery calls, cold calling, objection handling, and multi-persona meetings, plus a Deal Coach for live-deal coaching. It also describes use cases for support agents handling escalations and complaints. The page states it integrates with any LMS via SCORM or LTI, and with a variety of CRMs, SAML, and conference tools. It cites claims of 34% reduced ramp time, 6x practice scale, and 46% more deals closed on average, along with customer testimonials and case studies, and says it is used by Fortune 100 companies, 2,000+ teams, with 30+ languages and 24/7 access on any device.

Key features

• AI role plays that mimic real sales scenarios such as discovery calls, needs assessment, objection handling, and product demos
• Build-your-own role plays for discovery calls, cold calling, and objection handling
• Ready-made role plays such as Master Discovery Call, Crush Cold Calling, and Objection Handling
• Multi-persona avatar meetings for B2B and B2C
• Real-time feedback, including flagging when a rep launches into solutions too early
• Scoring of reps and feedback insights for manager coaching conversations
• Second Nature Deal Coach providing AI-driven coaching on live deals
• Enablement tools to design structured role play programs and assign scenarios
• Analytics to help ensure teams understand new messaging, products, and initiatives
• Support role plays for escalation, complaints, and complex inquiries
• Integration with any LMS via SCORM or LTI, plus CRMs, SAML, and conference tools
• Access 24/7 on any device, with 30+ languages

Best suited for

• Sales teams and sales reps practicing discovery, cold calling, and objection handling
• Sales enablement teams running structured role play and certification programs
• L&D teams embedding practice into training programs
• Customer support teams practicing difficult customer scenarios
• Organizations seeking to scale practice without pulling managers off the floor

Pricing

Not stated on the website