AppFlows

AppFlows is a set of online tools for product teams and founders, made by Pocketworks, a UK app developer and growth specialist team. It lets users create app specifications by typing, with example screenshots added automatically, and export as a table or PDF. The Growth Planner estimates how many users are needed to reach goals and the marketing budget required, using real industry data for subscription or regular apps and showing projected revenue. The Mobile Strategy Canvas, based on Roger Martin's Playing to Win, helps explore key strategic questions. The page states that all data is stored in the user's own browser and not sent to servers or third parties unless the user chooses, that the tool is free forever, and that it is in BETA. Optional AI features include a Quick Start AI generation and an AI coach, both opt-in. Pocketworks offers paid expert input for a small fee. The page states that it is aimed at tech leaders, founders and product managers.

Key features

• Create app specifications by typing features, with example screenshots added automatically
• Export as table or PDF
• Library of app best practices
• Quick Start AI Generation (opt-in)
• Growth Planner using real industry data for subscription or regular apps, with projected revenue and marketing budget estimates
• Mobile Strategy Canvas based on Roger Martin's Playing to Win
• Share app concepts online in a read-only viewer
• AI coach to help improve specifications and mobile strategy (opt-in)
• Input from app specialists for a small fee
• Privacy-first: data stored in the user's browser

Best suited for

• Founders scoping and presenting app ideas to investors or stakeholders
• Product managers and tech leaders creating app specifications quickly
• Teams planning mobile growth and marketing campaigns
• Teams exploring high-level mobile strategy decisions

Pricing

Free; the page states it is FREE forever. Optional paid expert input is available for a small fee, with no specific amount stated.