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Userflow

Userflow is an AI-powered product adoption and onboarding platform that lets product, growth, customer success, and marketing teams build in-app onboarding, guide users in the moment, and identify what to improve next without engineering help.

Business ManagementCustomer SuccessUser OnboardingProduct AdoptionIn-App Guidance

About Userflow

Userflow

Userflow is a no-code platform for in-app onboarding and product adoption, aimed at customer-obsessed B2B PLG SaaS teams. It offers tours and guides, resource center and checklists, tooltips, in-app help, announcements and banners, and NPS and surveys. FlowAI powers its AI features: FlowAI Builder generates flows from the live product and applies brand styles, FlowAI Signals surfaces drop-offs and friction, and the Adoption Agent answers user questions in-product and can launch flows or complete tasks through Action Flows. The Userflow MCP connects the workspace to Claude, ChatGPT, and other MCP-compatible AI tools to draft flows, create segments, and check performance. The page lists integrations with Slack, Salesforce, HubSpot, Zapier, Segment, and Mixpanel. Pricing lists Essentials at $300/mo ($240/mo billed annually), Studio at $500/mo ($400/mo billed annually, includes Adoption Agent), and custom Enterprise pricing, with 1,000 MAUs included in Essentials and Studio.

Key features

  • Tours & Guides
  • Resource Center & Checklists
  • Tooltips
  • In-App Help & Support
  • Announcements & Banners
  • NPS & Surveys
  • FlowAI Builder for generating flows from the live product
  • FlowAI Signals for surfacing drop-offs and friction
  • Adoption Agent for in-product answers and guided flows
  • Action Flows for AI-recommended in-app responses
  • Userflow MCP with read and write access from Claude, ChatGPT, and other AI tools
  • Product Adoption Insights
  • Integrations with Slack, Salesforce, HubSpot, Zapier, Segment, and Mixpanel

Best suited for

  • Product teams improving activation and adoption
  • Growth teams running trial activation and conversion
  • Customer success teams reducing churn and support workload
  • Customer marketing teams driving in-app onboarding and feature announcements
  • Self-serve B2B SaaS products on the web with multiple user paths

Pricing

Essentials: $300/mo or $240/mo billed annually; Studio: $500/mo or $400/mo billed annually (includes Adoption Agent); Enterprise: custom pricing. Essentials and Studio include 1,000 MAUs, with pricing scaling as MAUs grow.

AI AssistantNo-CodeCustomer SuccessUser OnboardingOnboarding FlowsProduct-Led GrowthProduct AdoptionIn-App Guidance

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