
Userflow
Userflow is an AI-powered product adoption and onboarding platform that lets product, growth, customer success, and marketing teams build in-app onboarding, guide users in the moment, and identify what to improve next without engineering help.
About Userflow
Userflow
Userflow is a no-code platform for in-app onboarding and product adoption, aimed at customer-obsessed B2B PLG SaaS teams. It offers tours and guides, resource center and checklists, tooltips, in-app help, announcements and banners, and NPS and surveys. FlowAI powers its AI features: FlowAI Builder generates flows from the live product and applies brand styles, FlowAI Signals surfaces drop-offs and friction, and the Adoption Agent answers user questions in-product and can launch flows or complete tasks through Action Flows. The Userflow MCP connects the workspace to Claude, ChatGPT, and other MCP-compatible AI tools to draft flows, create segments, and check performance. The page lists integrations with Slack, Salesforce, HubSpot, Zapier, Segment, and Mixpanel. Pricing lists Essentials at $300/mo ($240/mo billed annually), Studio at $500/mo ($400/mo billed annually, includes Adoption Agent), and custom Enterprise pricing, with 1,000 MAUs included in Essentials and Studio.
Key features
- Tours & Guides
- Resource Center & Checklists
- Tooltips
- In-App Help & Support
- Announcements & Banners
- NPS & Surveys
- FlowAI Builder for generating flows from the live product
- FlowAI Signals for surfacing drop-offs and friction
- Adoption Agent for in-product answers and guided flows
- Action Flows for AI-recommended in-app responses
- Userflow MCP with read and write access from Claude, ChatGPT, and other AI tools
- Product Adoption Insights
- Integrations with Slack, Salesforce, HubSpot, Zapier, Segment, and Mixpanel
Best suited for
- Product teams improving activation and adoption
- Growth teams running trial activation and conversion
- Customer success teams reducing churn and support workload
- Customer marketing teams driving in-app onboarding and feature announcements
- Self-serve B2B SaaS products on the web with multiple user paths
Pricing
Essentials: $300/mo or $240/mo billed annually; Studio: $500/mo or $400/mo billed annually (includes Adoption Agent); Enterprise: custom pricing. Essentials and Studio include 1,000 MAUs, with pricing scaling as MAUs grow.
Discussion
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