BooleanMaths

BooleanMaths is a marketing analytics and automation platform that aims to give brands and agencies complete visibility into performance data. According to the page, it tracks customer journeys, connects ad spend to revenue, and uses server-side Conversion API (CAPI) tracking to work when cookies or third-party trackers are blocked. It recovers sessions lost to third-party checkouts, COD, RTO and cross-browser journeys, collects post-purchase survey responses on customer intent, and offers an MCP for building AI agents and workflows that run on marketing data. The site lists integrations with Meta, Google Ads, Shopify, Klaviyo, Mailchimp, Bitespeed, Shiprocket, Delhivery, BikWare, IQ and Clickpost, and reports case studies and customer testimonials. Setup is described as taking minutes rather than days.

Key features

• Multi-channel attribution across Meta, Google, Email and more with multi-touch attribution
• User journey enrichment to recover sessions lost to third-party checkouts, COD, RTO and cross-browser journeys
• Live P&L tracking of contribution margin, COGS, shipping, RTO and ad spend
• Server-side CAPI tracking that sends enriched purchase events to Meta and Google Ads
• Post-purchase surveys to capture customer intent
• Audience segmentation based on source and purchase patterns
• BooleanMaths MCP for building AI agents and pre-built marketing workflows
• BooleanVision creative intelligence layer that tracks creatives and extracts hooks and messaging

Best suited for

• Shopify brands, particularly D2C brands
• Marketing agencies managing ad spend across channels
• Brands seeking to fix attribution gaps and improve ROAS
• Teams wanting to scale on profit rather than ROAS alone

Pricing

Not stated on the website