TrueROAS

TrueROAS helps e-commerce brands see which ads actually drive sales. It combines server-side tracking, surveys, and AI MMM (marketing mix modeling) to cross-check every sale against Shopify orders, then sends those verified conversions back to Meta and Google so ad platforms optimize on real sales. The page states it works with Meta, Google, TikTok and more, is free under $10k per month in revenue, offers a 14-day free trial, and can be set up in about 3 minutes. It also describes an integration with Claude and ChatGPT that lets users review verified ad data and approve changes such as pausing ads or moving budget, available on the Pro plan on paid Claude and ChatGPT plans. The page includes customer reviews rated 4.8/5 on the Shopify App Store from 94 reviews and 4.5/5 on Trustpilot, and states that 1,000+ stores use it.

Key features

• Server-side tracking of ad-driven sales
• Matches every sale to a real store order
• Conversion verification using tracking, surveys, and AI MMM
• Sends verified conversions back to Meta and Google
• Ad performance reporting by ad, channel, and ad waste
• Auto UTM detection
• Works with Shopify and WooCommerce stores
• Works with Shopify Plus, Shopify Markets, and multi-currency revenue
• Integration with Claude and ChatGPT for reviewing ad data and approving changes (Pro plan)
• Change logging and undo for AI-proposed ad changes (Pro plan)

Best suited for

• Shopify and WooCommerce e-commerce brands running Meta or Google ads
• DTC brands seeking more accurate ROAS and CPA figures
• Stores with high-volume or multi-country sales

Pricing

Free under $10k per month in revenue; Monthly and Annual plans shown with an example of $3,300 monthly for $15,000 ad spend (plan details otherwise not fully stated on the website)