Clay

According to its homepage, Clay offers infrastructure for building go-to-market systems. Its page describes a data marketplace with access to 200+ data and AI vendors through one contract, signals and intent tracking, waterfall enrichment, AI agents for research and outreach (including Claygents and an Inbound SDR agent), visual workflow orchestration with clicks, code, or chat, ad audience syncing to LinkedIn, Meta, and Google, a native sequencer, CRM enrichment, and rep productivity tools. The page states it is trusted by more than 500,000 GTM teams and lists customers including OpenAI, Vanta, Verkada, Sendoso, Anthropic, Coverflex, Rippling, and Mistral AI, with example results cited in case-study snippets. It also mentions a CLI/API and plugin for building in Clay via a coding agent, and offers a free trial and demo.

Key features

• Data marketplace with access to 200+ data providers in one place
• Signals and intent tracking such as job changes and promotions
• Waterfall enrichment combining multiple data providers
• Claygent and account agents for researching target companies and people with AI
• Inbound SDR agent with native sequencer or automated messaging
• Visual workflow orchestration built with clicks, code, or chat
• CLI/API for building in Clay via a coding agent
• Ad audience sync to LinkedIn, Meta, and Google Ads
• Native sequencer for outbound messaging
• CRM enrichment and reverse ETL
• TAM sourcing and territory planning
• Automated inbound lead scoring and routing
• Rep productivity tools for prospecting, account research, and follow-ups

Best suited for

• GTM and revenue teams
• Sales operations teams
• Marketing teams running ad audiences
• Teams building outbound and inbound pipeline workflows
• Companies seeking to centralize first- and third-party data for GTM

Pricing

Not stated on the website