Clay

According to its homepage, Clay offers infrastructure to get any data, run agentic workflows, and launch GTM plays, with the tagline 'Build systems to grow revenue.' The page describes a data marketplace with access to 200+ providers in one place, waterfall enrichment combining multiple data providers, signals and intent tracking such as job changes and promotions, and a visual canvas for building GTM plays using clicks, code, or chat. It also highlights agents (including Claygent, account agents, and an inbound SDR agent), CRM enrichment, ad audience syncing to LinkedIn, Meta, and Google, a native sequencer, and a CLI/API for building via coding agents. The site lists use cases such as automated inbound, account research, ABM, PLG assist, rep assist, reverse ETL, outbound, CRM enrichment, and TAM sourcing. It cites customer examples including OpenAI, Vanta, Verkada, Anthropic, and Mistral AI, along with reported results, and states it is trusted by more than 500,000 GTM teams. The page also offers a free trial with no credit card required, a demo, and a university and community for learning.

Key features

• Data marketplace with access to 200+ data and AI vendors under one contract
• Waterfall enrichment combining multiple data providers for coverage
• Signals and intent tracking, such as job changes and promotions
• Claygent and account agents for researching target companies and people with AI
• Inbound SDR agent that can use Clay's native sequencer or automate messaging
• Visual canvas for building GTM plays using clicks, code, or chat
• CLI and API for building in Clay via a coding agent
• Ad audience syncing to LinkedIn, Meta, and Google
• Native sequencer for outreach messaging
• CRM enrichment with continuously refreshed data
• Reverse ETL
• Integrations with existing GTM tools to trigger emails, ads, and other actions

Best suited for

• GTM and revenue teams
• Sales operations teams
• Marketing teams running ABM and ad campaigns
• Sales reps needing account research and prospecting data
• GTM engineers building automated workflows

Pricing

Not stated on the website