Faraday

Faraday provides context on approximately 240 million U.S. adults through MCP, real-time API, and batch deployment. Users select the data elements they want in a payload, and Faraday makes them available via API, MCP, or file append, drawing on over 1,400 consumer and identity data points. The platform also builds custom predictive models (such as propensity to convert, next best offer, churn likelihood, and persona clustering) using a customer's own data combined with the Faraday Identity Graph, and offers insight discovery through segment comparison and persona reporting. Access is available through a no-code dashboard, a REST API, a native MCP server, and native integrations with data warehouses and downstream tools. The page describes two offerings: Faraday Pro (self-serve, pay per match) and Faraday Enterprise (managed account with a dedicated context consultant, sales-led). The page states the company has been in business since 2012 and lists security and compliance certifications including SOC-2 Type II and HIPAA compliance.

Key features

• On-demand customer context via API, MCP, and file append
• Access to 1,400+ consumer and identity data points
• Real-time API lookups returning enriched identity and predictive scores in under 200ms
• Batch deployment for ongoing workflows
• Custom predictive models such as propensity to convert, next best offer, churn propensity, and persona clustering
• Insight discovery with segment comparison, persona building, and detailed reporting
• Native MCP server for AI agents to retrieve customer context
• No-code dashboard at app.faraday.ai
• Native integrations with data warehouses such as Snowflake, BigQuery, and Redshift
• 50+ downstream integrations including Salesforce and Shopify
• Identity resolution matching client customer records with the Faraday Identity Graph

Best suited for

• AI agent and workflow developers needing customer context
• Marketing teams personalizing customer experiences and email
• Sales teams prioritizing and scoring leads
• E-commerce and retail brands enriching customer profiles
• Subscription brands scoring customer traits against products
• Financial services and insurance organizations
• Home services businesses

Pricing

Faraday Pro is self-serve, with no contract or minimum, and pay-per-match pricing; the page offers 200 free credits on sign-up. Faraday Enterprise is an annual, sales-led managed engagement. Specific list prices are not stated on the website.