PersonaLive by Spatial.ai

PersonaLive is Spatial.ai's segmentation platform for retail marketers. The page says it organizes every U.S. household into one of 17 high-level groups and 80 behavioral segments, based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. Users can upload CRM contact lists or store visitation reports, or draw a polygon, to see which segments are most valuable or visit a location most. The platform also offers market share comparison and consumer spend analysis by segment, and supports exporting segments to channels such as Meta, TikTok, Google, Snapchat, X, programmatic, and direct mail. The page cites a 17% average increase in predicting retail behavior and campaigns performing up to 50% better, and states it is used by 750+ retailers and agencies. Pricing information is not stated on the page; a free 30-minute demo is offered.

Key features

• Segments every U.S. household into 17 high-level groups and 80 behavioral segments
• Segment CRM data by uploading contact lists
• Segment store visitors by uploading a visitation report or drawing a polygon
• Compare market share against competitors by segment
• Analyze how much each segment spends on different brands over time
• View and share detailed segment portraits to guide ad imagery and copy
• Export top segments across Meta, TikTok, Google, direct mail, and more
• Append segments to store locations or enrich CRM files with demographic and segment codes
• Rank top segments and identify LTV by cohort

Best suited for

• Retail marketers selecting store locations
• Brands building personalized marketing campaigns
• Marketers targeting high-potential audiences across digital and direct mail channels
• Retail agencies planning audience segmentation

Pricing

Not stated on the website