Spatial.ai PersonaLive

Spatial.ai's PersonaLive is an AI-powered segmentation platform for retail marketers. According to the page, it organizes every U.S. household into one of 17 high-level groups and 80 behavioral segments, based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. Users can upload CRM contact lists or store visitation reports (or draw a polygon) to see which segments are most valuable or visit a location most, compare market share against competitors by segment, analyze consumer spend by segment over time, view segment portraits to guide ad imagery and copy, and export top segments to channels such as Meta, TikTok, Google, Snapchat, X, programmatic, and direct mail. The page states that the platform is used by 750+ innovative retailers and agencies and that a free 30-minute demo is available.

Key features

• Segments U.S. households into 17 high-level groups and 80 behavioral segments
• Segment CRM data by uploading contact lists
• Segment store visitors via visitation report upload or polygon drawing
• Compare market share against competitors by segment
• Analyze how much each segment spends on different brands over time
• View and share detailed segment portraits for ad creative guidance
• Export top segments to Meta, TikTok, Google, Snapchat, X, programmatic, and direct mail
• Append segments to store locations or enrich CRM with demographic and segment codes
• Rank top segments and identify LTV by cohort
• Proximity, Follow Graph, and Data products for geographic and social interest analysis

Best suited for

• Retail marketers choosing store locations
• Retail brands building personalized marketing campaigns
• Marketing teams targeting high-potential audiences across ad channels
• Retailers and agencies analyzing competitor market share by customer segment

Pricing

Not stated on the website