Playstrict

Playstrict presents itself as a gaming growth platform for mobile game developers, from indie developers to large studios. Its listed tools include Game Checker for testing game readiness and comparing a game against competitors, a Marketing & Live Ops module with a recommendation engine and Live Ops calendar, a Soft Launch capability split into Technical, Retention, and Monetization phases, and a Campaign Manager offering Pre-Save, Soft Launch, and Boost Game campaign types. The page says the company runs campaigns through an affiliate network in 16 countries and offers a self-publishing marketplace. The page also states that during early access, publishing a game, using Game Checker, and setting up campaigns is free, while the media budget for campaigns is set by the user.

Key features

• Game Checker for testing game readiness and comparing against competitors
• Feedback and recommendations from Game Checker
• Marketing & Live Ops recommendation engine for growth tactics
• Dedicated Live Ops calendar for milestones
• Soft Launch campaigns divided into Technical, Retention, and Monetization phases
• Campaign Manager with Pre-Save, Soft Launch, and Boost Game campaign types
• Affiliate advertising network operating in 16 countries
• Self-publishing marketplace for games
• Data and analytics to guide marketing decisions

Best suited for

• Indie game developers
• Large game studios
• Mobile game developers planning soft launches
• Developers seeking user acquisition campaigns

Pricing

During the early access phase, use of Playstrict is free for publishing games, using Game Checker, and setting up campaigns; the media budget for campaigns is set by the user and varies by campaign type, billing model, and target markets.