RealEye

RealEye is a browser-based eye-tracking and neuromarketing research platform. Researchers can set up studies using images, videos, or live websites as stimuli, collect gaze data from participants who need only a laptop or PC with a webcam, and analyze results through an online dashboard. The page states that participants can be the researcher's own users or panelists provided by RealEye, that the platform supports multiple languages, and that data can be exported or accessed via an API. It also describes gaze prediction accuracy of around 110 px and a prediction frequency up to 60 Hz, and says that image and sound are not sent to its servers, only gaze point predictions. Education pricing is referenced, and the page notes that a pricing update was planned for November 26th, but general pricing details are not stated on the page.

Key features

• Create studies in the web browser using images, videos, or live websites as stimuli
• Set clickable area and keystroke triggers
• Ask participants follow-up questions and integrate external panels and surveys
• Webcam-based eye-tracking that works with any webcam
• Run tests on smartphones
• Attention and emotion (facial coding) data collection
• Mouse movement, click, and keystroke tracking
• Collect data using a single participation link
• Multilanguage instructions
• Individual and aggregated heatmaps
• Replay gaze and fixation plots for individuals
• Analysis based on fixations or gaze points
• Create AOIs and view statistics
• Export raw and processed data; download heatmaps and recordings
• Data export and API
• Team collaboration on the dashboard
• Access to RealEye panelists
• Knowledge Base and API documentation

Best suited for

• Market researchers
• UX and marketing teams
• Advertising and video ad testing
• Academic researchers and university classes
• Students
• Freelancers and small to large companies

Pricing

Not stated on the website