Simple Analytics

Simple Analytics is a privacy-focused web analytics tool, EU-owned and EU-hosted, that positions itself as an independent, observed traffic baseline to compare with GA4. It measures pageviews, events, referrers, and campaign parameters without cookies, localStorage, visitor IDs, or IP address storage, so it can report traffic that GA4 cannot fully observe after consent is rejected. Teams can use it as a cookieless collection layer, pulling data via Aggregated Stats and Raw Export APIs or CSV/JSON exports into BI tools such as Looker Studio, Power BI, data warehouses, or internal dashboards. The page states it is GDPR compliant, SOC 2 compliance is listed as coming soon, and it offers a free 30-day proof of concept after a demo.

Key features

• Records pageviews, events, referrers, and campaign parameters without identifying visitors
• Derives country-level location without storing IP addresses
• No cookies, localStorage, or similar browser storage
• No visitor IDs, user profiles, or cross-site or cross-session/cross-device identifiers
• Aggregated Stats API and Raw Export API
• CSV and JSON data exports
• Integration with Looker Studio, Power BI, data warehouses, and internal dashboards
• Sources include website, first-party proxy, GTM, and WordPress
• EU-hosted data
• Live dashboard

Best suited for

• Analysts comparing observed website traffic with GA4 when visitors reject consent
• Agencies, enterprise teams, and white-label partners
• EU companies needing privacy-friendly analytics
• Teams sending cookieless traffic data into BI tools or warehouses

Pricing

Not stated on the website