Versium REACH

Versium REACH matches first-party customer data against Versium's proprietary B2B2C Identity Graph to cleanse and enrich records, mapping digital identifiers such as emails or mobile IDs to offline attributes like addresses and demographics. The platform supports audience creation for new prospects, omnichannel targeting across Meta, Google, Display, Connected TV, and other programmatic platforms, and AI/ML training data enrichment. It offers integrations with HubSpot, Treasure Data, Lytics, Zapier, a Google Sheets Add-on, and AWS Marketplace, plus APIs and an MCP Server launched in early 2026. Versium states it is CCPA compliant, operates as a registered data broker, and offers a free trial requiring business verification.

Key features

• Data cleansing and enrichment of first-party customer data against a B2B2C identity graph
• Firmographic append (industry, revenue, company size)
• Demographic append (age, gender, household income)
• Contact append (missing emails and direct-dial phone numbers)
• IP-to-domain identification of companies visiting a website
• Consumer to business append from a consumer email
• Online audience append of hashed alternate emails and phone numbers for social platforms
• Audience creation using demographic and persona-based lists
• Integrations with HubSpot, Treasure Data, Lytics, Zapier, Google Sheets Add-on, and AWS Marketplace
• APIs, Bulk Upload API, and an MCP Server for connecting AI agents to the identity graph
• List Insights to preview match rate and data quality before purchase
• CCPA compliance and registration as a data broker

Best suited for

• Marketing and advertising teams enriching customer lists
• Businesses seeking new prospects through audience creation
• Organizations building custom AI and machine learning models with enriched data
• Developers automating data enrichment via APIs or the MCP Server
• Non-profit, finance, retail, real estate, and market research organizations, as listed on the website

Pricing

Credit packages start at $250 with cost-per-match of $0.033 to $0.05; annual subscriptions use custom pricing for high-volume needs (over 90,000 credits) and include API access and the MCP Server. A free trial is available.