MARA AI

MARA AI is a hotel reputation management platform from MARA Solutions GmbH. According to the page, it drafts replies to every guest review in the hotel's own brand voice, learning from replies the team has already written, and lets staff edit before posting. It provides a shared review inbox, review analytics across properties, an AI Research Assistant for reports drawing on reviews, surveys and PMS data, surveys for collecting guest feedback, embeddable review widgets, a Chrome extension, integrations with connected tools, and an open API and MCP access. The page states it supports multiple users and multiple properties, reads and replies in the guest's language, and offers auto-reply rules with human approval for complex reviews. It also promotes AI visibility tracking for whether AI chatbots recommend a hotel. Pricing is listed per property in three tiers (Lite, Core, Intelligence) with monthly and yearly billing options; the page also shows a 4.8 out of 5 rating from 500+ reviews and 2000+ customers.

Key features

• Shared review inbox for all reviews
• Brand voice training from past replies
• Smart Snippets knowledge base for the reply assistant
• AI review drafting and replies in the guest's language
• Review analytics with topic tracking over time
• Group overview and property comparison
• AI Research Assistant for reports across reviews, surveys and PMS data
• Ask Reviews Anything chat over reviews
• Surveys to collect guest feedback
• Review widgets for displaying ratings on a website
• Auto-reply rules with human approval for drafts
• Chrome extension for responding to reviews on other sites
• Tech stack integrations
• Open API and MCP access
• Formatted PDF reports at property, group, or combined levels
• AI visibility tracking for AI chatbot hotel recommendations

Best suited for

• Single hotel properties
• Hotel groups managing multiple properties
• Hotel teams handling high review volumes
• Hotel revenue and operations managers who want guest feedback insights

Pricing

Per property pricing: Lite 70 EUR per month and property when billed annually (100 EUR monthly), Core 130 EUR per month and property annually (160 EUR monthly), Intelligence 210 EUR per month and property annually (290 EUR monthly). Annual billing saves 20%. Free trial available.