Scale Insights

Scale Insights is an Amazon PPC automation platform aimed at Amazon sellers, aggregators, and advertising agencies. The page describes rule-based automation for keywords and campaigns, including bidding, dayparting, status, placement, negative keyword, and budget rules, along with change previews, calculation review, change logs, and Ads, sales, and mass campaign insights. Pricing is subscription-based, charged by the number of automated ASINs, with a 30-day free trial and no credit card required. The page states it is best for FBA sellers and supports US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore, and Australia marketplaces.

Key features

• Bidding rule to optimize keyword and target bids toward campaign goals
• Dayparting rule to schedule advertising at specific hours
• Status rule to pause or enable ads based on performance
• Whitelist rule to prevent negation of specific keywords
• Placement rule to adjust Top of Search % or Product Page %
• Revive rule to raise bids for previously performing keywords with no recent traffic
• Import rule to harvest performing keywords or targets
• Negative word and negative rule to add non-performing terms as negatives
• Blacklist rule to negate blacklisted keywords
• Daily budget rule to adjust budgets by performance and day of week
• Preview upcoming changes before algorithms execute them
• Review step-by-step algorithm computations and change logs
• Ads insights, mass campaigns, and sales analytics with every plan
• Template-based automation across existing SP, SB, or SD ads
• Split to Keyword feature mentioned in a customer testimonial

Best suited for

• Amazon FBA sellers
• Amazon advertising agencies
• Aggregators managing multiple SKUs
• Sellers seeking automated PPC bid and keyword management

Pricing

Scale 5 at $78/month or $748/year; Scale 10 at $98/month or $940/year; Scale 20 at $178/month or $1,708/year; Scale 35 at $288/month or $2,764/year; Scale 50 at $388/month or $3,724/year; Scale 75 at $548/month or $5,260/year; Scale 100 at $688/month or $6,604/year; The 1% Plan at 1% of monthly ad spend with unlimited automated ASINs (contact us). Yearly billing is stated as 20% off. Prices are in USD.