Triple Whale

Triple Whale presents itself as the AI operating system built for modern commerce. Per the page, it connects data from ecommerce and retail channels, stores, customer touchpoints, and inventory; provides measurement through Compass, which combines Attribution, Marketing Mix Modeling (MMM), and Incrementality; offers self-serve analytics and custom business intelligence via SQL or a dashboard editor; and uses Moby AI to answer questions, generate recommendations, take governed actions such as scaling budgets or pausing underperformers in connected ad accounts, and run automations. The page also lists a data warehouse, a Triple Pixel for tracking shopper behavior, Sonar tools for first-party data and data enrichment, AI Visibility monitoring, Landing Pages, and Creative Studio. It states it is trusted by 65,000+ top brands globally, reports SOC 2 Type II and GDPR and CCPA compliance, and offers a free option with no credit card required.

Key features

• Compass measurement combining Attribution, MMM, and Incrementality
• Attribution across channels for daily optimization
• Marketing mix modeling across online and retail sales
• Fully-managed data warehouse
• Integrations with connected tools
• Triple Pixel for tracking shopper behavior
• Sonar Send and Sonar Optimize for first-party data
• AI Visibility monitoring of AI search presence
• Self-serve analytics and custom business intelligence via SQL or dashboard editor
• Moby AI for questions, analysis, and business context
• Moby Actions for governed actions in connected ad accounts
• Automations for scheduled recurring analysis
• Landing Pages built with Moby
• Creative Studio for generating creative grounded in brand
• Moby Slack integration for reports and alerts
• GeoLift incrementality tests

Best suited for

• Ecommerce marketing teams
• Performance marketers
• Founders and marketing leaders
• Ops managers
• Data analysts
• Agencies
• Tech partners

Pricing

Not stated on the website