Blooio – Apple Messages for Business

Blooio is a messaging platform that lets brands use Apple Messages for Business as a customer channel. Customers start conversations from a website Message button, app, Message Suggest, or help center, and brands can reply, automate, and hand off to human teams within the same thread. The page describes support for Apple Pay checkout, forms, quick replies, rich link previews, authentication, file attachments, list pickers, and brand-initiated business invitations. Blooio says it connects to CRMs, backends, workflows, AI agents, and support tools via its API and webhooks. Launching requires brand verification in the Apple Business Register, testing, and Apple's Experience Review. A free sandbox is offered for building and testing. Pricing is listed as free sandbox access plus a Growth plan at $199 per month and custom Enterprise pricing per Monthly Active User.

Key features

• Apple Pay checkout inside conversations
• Forms for collecting customer details
• Quick reply buttons
• Rich link previews
• Authentication before accessing protected information
• File attachments such as receipts and invoices
• List pickers with images and details
• Business invitations for opted-in customers
• Website, app, Message Suggest, and help center entry points
• API v4 and webhooks for connecting CRMs, backends, and workflows
• Human handoff from AI agents
• Free sandbox with full API access

Best suited for

• Brands wanting in-app or website-initiated customer messaging via Apple Messages for Business
• Businesses handling support requests in a persistent conversation
• E-commerce teams offering purchases through Apple Pay in messages
• Teams connecting CRM or AI agents to customer conversations

Pricing

Free Forever sandbox at $0; Growth plan at $199 per month with 500 Monthly Active Users and a 6-month minimum commitment; Enterprise pricing is custom per Monthly Active User.